3 of Today's Biggest Tech Trends in Real Estate

by Leona Russell 03/06/2022

Technology enhances our lives in new and once-unimaginable ways. The real estate business is one that’s benefited from some of these technological advances, as our needs and priorities have changed during the last decade. Here are some of the most important emerging trends in real estate technology today:

Artificial Intelligence

Artificial intelligence (AI) is the backbone of the most common technology we use today. AI powers everything from simple calculators to smartphones and tablets. Some of how artificial intelligence is making waves in modern real estate is with communication between clients and professionals. These tools aid in more effective communication between agents, buyers, sellers and other agents looking to efficiently communicate during various times or availability.

Virtualization

Virtual reality has been an essential tool for real estate in the last few years. With increasing concern and awareness of health and safety, virtual tours have become a mainstay in the industry. While many virtual tours are videos—either taken by agents themselves or produced by marketing studios—virtual reality technology has made it possible for potential buyers to navigate a property from their own home. Even live video conferencing is an example of virtualization being used in real estate, from Zoom calls with clients to larger presentations on social media.

Augmented Reality

While augmented reality has seen the biggest increase in the design world, it is continuing to increase in popularity in the real estate sector overall. Augmented reality tech allows you to experience a virtual setting and interact with it dynamically. For example, interior designers and clients alike can use augmented reality tools to test new paint colors or visualize renovations before they happen. Home builders can build a virtual custom home with client input in real-time. Augmented reality is another tech trend making real estate more efficient and more effective for everyone involved.

About the Author
Author

Leona Russell

In addition to helping my clients achieve their real estate goals, I help them to understand the tax advantages, financing alternatives, and investment aspects of home ownership and why now is an incredible time to buy. As a licensed Realtor, I'm focused on helping my clients to achieve their real estate goals. Everyone deserves a home. And my goal is to help individuals and families achieve the American dream of homeownership. In addition to providing guidance and managing the transaction, I begin the relationship by getting to know my clients and providing education about the process. I have found that when people understand what is going on and what is expected of them, they are less stressed and enjoy the experience more. Specialties: Teaching/Training, Market Analysis, Loss Mitigation, Negotiation(Certified Distressed Property Expert), Excellent Customer Service, Staging, Relocations, Investments (Residential Finance Consultant)